THE BRIEFThe story.
A Back to School campaign for the launch of Mayabeauty Academy, from creative concept and casting to the production of its content.
The context
The launch called for a coherent creative world around a make-up academy. The published case study documents the concept, casting, direction, set and a planned programme of content.
The approach
The Meraki Creative brought the launch together through creative direction and production. A school-inspired campaign gave the academy a visual narrative across portraits, group imagery and social formats. Content planning is part of the documented scope; no enrolment or commercial results are claimed here.
